Learn exactly which peony varieties will thrive in your climate and sell best to your customers.

Avoid costly mistakes and ensure your plants thrive with minimal effort.

You’ll know exactly when and how to plant, maintain, and care for your peonies with our seasonal maintenance schedules and tutorials.

Learn proper harvest stage and techniques; post-harvest handling; short and long term storage solutions; plus how to ensure the longest vase life for your customers

Explore detailed plant profiles for our top 20 tested peony varieties for cutting. We’ll cover workhorses, lesser known varieties, and the best designer types. Learn how to select varieties for various design applications and sales outlets.

In this module we’re sharing everything we know about varieties gaining popularity and new introductions (think the ‘Cafe au Lait’ of peonies). Find out where to source them and how to work them into your program.

Learn where to source peony roots at wholesale pricing for cut flower production, plus ordering schedules and procedures. We’ll cover trusted sources for both large and small orders.

Need wholesale peony stems for design work while your patch matures? We’ll share our favorite sources plus how to get started with buying wholesale.

In this module we’re covering a topic that’s rarely discussed amongst small peony growers: How to build your own peony stock. Learn everything you need to know to start building your own stock for expansion, breeding, nursery sales, or trialing new or rare varieties.

Our innovative drying method lets you increase your marketable stems instantly!

Where are you going to sell all those gorgeous peonies? Let’s develop your plan!

Learn how to:

• choose the right sales channels

• find your ideal clients

• launch & sell your offerings

• diversify your income

  Selling is a topic that’s rarely covered in depth in floral industry courses and it’s arguably the most important part. After all, if you aren’t making money from the flowers you grow — you have an expensive hobby, not a business.

What we want is a profitable, sustainable business, so let’s get down to it! The Sales & Marketing content alone is worth the price of this course.

Download our printable workbooks on GROWING and SELLING peonies with sample workflows, checklists, how-to guides and more! These guides will save you hours, and become easy references for care, maintenance, and marketing that you’ll turn to time and time again.

Join our private members-only forum (Facebook Group) to ask questions, receive support, and enjoy networking with other cold-climate flower growers just like you.

Join our seasonal Q&A sessions (via Zoom) to get your questions answered, along with special presentations on topics you’re interested in, like selling to florists. Sessions are recorded, replays are available, and you can always submit questions in advance — no need to attend live to receive support.

The Peony Course is designed for mixed-market and micro flower farmers, farmer-florists, part-time growers, diversified farms, professional gardeners, and floral designers who are interested in successfully growing and selling their own cut flower peonies.

We consider “small scale” to be up to 3000 plants in production, but the majority of our students have, or are planning for, 50-500 plants. Growers might be in their first few years of farming, planning a new business, a part-time specialty producer, or an experienced grower looking to specialize or add a perennial peony crop to their program.

Our current students include beginner flower farmers; homesteaders; experienced farmers adding peonies to their crop plan; diversified vegetable, berry, and orchard operations; farmer-florists; part-time growers and designers; stay-at-home parents, and those starting a peony retirement project.

Two things set this course apart from anything else:

1. Focus on Sales & Marketing

   Most courses emphasize growing methods and gloss over sales and marketing. As flower farmers with a decade+ of experience, we know selling is the hard part. We want you to have a solid plan for selling your peonies and teach you all about this in Part II: Sales and Marketing.

2. Sustainability in business and life

   We know how important it is to grow flowers sustainably. But what about our business as a whole? Our lives? Peonies provide many benefits that help create better balance as a flower grower. The Peony Course weaves balance building strategies throughout its content and empowers you to consider your business values and desired lifestyle.

Our goal is a course that will become your go-to resource for everything you need related to peony production and flower sales. Something you’ll reference for years to come, with access to all course improvements and updates, for the life of the course.

We’re sharing our approaches that save time, money, energy, and stress - because you deserve a life as beautiful as the flowers you grow.

Peonies grow best in USDA Hardiness Zones 3-7, sometimes 8. Our farm is located in Zone 5 Vermont. The general rule is “40 below 40” — peonies perform best with approximately 40 days below 40°F. Find your US hardiness zone. Find your Canadian hardines zone.

The course is arranged in two parts: Growing and Selling. Each part is organized into modules as described in the Course Content above. Each module contains recorded video content you can work through at your own pace. Lessons are <30 minutes so you can learn in easy-to-digest portions, with over 4 hours of video total.

Some modules will also include demonstration videos.

A downloadable & printable workbook includes supplementary content like checklists, schedules, how-to instructions, reference guides, and worksheets to use in your business.

Members also receive access to our private forum for questions, support and networking and Live Group Sessions (via Zoom) for Q&A which are recorded and available for replay.

All future course updates & improvements are available to members at no extra charge.

You get instant access to all course content when you sign up!

The Peony Course is priced at $699 USD for a limited time, with payment plans available. We accept all major credit and debit cards and PayPal.